Shiseido presents Ginza Eau de Parfum Murasaki

Shiseido presents Ginza Eau de Parfum Murasaki, a multisensory experience, from the design of the bottle to the expression of the perfume, naturally passing through the bright shade of Murasaki purple, a precious color, once a symbol of nobility, dignity, refinement and honor in Japan.

Every color has a power, a vibration. However, some are more eye-catching than others. This is the case of Murasaki purple, which combines the strength of red with the serenity of blue. A balanced nuance, impossible to fully grasp, therefore even more fascinating. A precious color, once a symbol of nobility, dignity, refinement and honor in Japan. A mystical nuance, once elitist, reserved exclusively for the court and the samurai, like gold in Europe. A purple that is both sensitive and bold, which brings together, at the base of its contrasts, an intense palette of emotions.

Ginza Eau de Parfum Murasaki is a floral, woody and fruity fragrance. In the top accords, the refinement of violet comes alive in contact with the sparkling and intriguing note of Fuji apple and the pungent accents of pomegranate. The floral heart combines jasmine, the embodiment of grace in Japan, and wisteria, a Murasaki-colored flower. Thanks to the velvety power of sandalwood, suffused with notes of white amber, the vibration of the bouquet takes on a new dimension. Available in three sizes.

Ginza Eau de Parfum Murasaki it is a floral, woody and fruity fragrance, as versatile and rich in contrasts as the color of its essence is hypnotic. In the top accords, the refinement of violet comes alive in contact with the sparkling and intriguing note of Fuji apple and the pungent accents of pomegranate. Richly feminine and sunny, the floral heart combines jasmine, the embodiment of grace in Japan, and wisteria, a Murasaki-colored flower whose delicate petals sway in the wind. hanging from a solid trunk, while a sigh of freesia gives brightness to the bouquet.

Thanks to the velvety power of sandalwood, suffused with notes of white amber, the vibration of the bouquet takes on a new dimension. A safe path, as profound as it is irresistible. A purple bouquet accentuated by woods. 

Ginza tunes in to the vibrant force of intense emotions In search of a delicate balance between modernity and Japanese tradition, Ginza proves to be the most iconic, lively and cosmopolitan neighborhood in Tokyo. Its character reflects the founding principles of Shiseido: for 150 years, the Japanese brand enhances the concept of duality by pursuing the ideal of a perfect harmony of contrasts. Ginza Eau de Parfum, the brand's first foray into olfactory territory, celebrated the sensitivity and inner strength of every woman to reveal her self-esteem. Today, with Ginza Eau de Parfum Intense, Shiseido transforms the intensity of emotions into magical powers, into a source of strength. To this end, Ginza Eau de Parfum Intense is tinged with red.

That red that embodies passion, energy and vitality. Red is the color that invigorates the spirit, calms fears and pushes us to action. It decorates the Japanese national flag, but it is also the color of the traditional Torii gates at the entrance to the sacred places of the Rising Sun to keep evil spirits away and awaken inner strength. Red, therefore, is the quintessential color of Japan, as well as Shiseido's iconic shade for 150 years.