L'EAU D'ISSEY POUR HOMME EAU & CÈDRE
In a clash of the elements, water and wood merge in this Eau de Toilette Intense that explores the power of masculinity in its most refined form. The humidity of the water contrasts with the dry and vibrant wood of the cedar to the point that its strength acquires movement and fluidity.
It is as if the water were modeling the wood without affecting its strength, but rather transparently revealing the vital essence of its sap. His secret?
A cutting-edge molecule, Aquozone®, which generates a multi-faceted, floral and aquatic fragrance, delicate and powerful. Similar to a velvety dew, supported by the juicy sparkle of a bergamot sweetened by neroli.
L'EAU D'ISSEY POUR HOMME: Emblematic flower of the fragrance, the magnolia spreads a magnetic aura on the skin in its irresistible duality, as ethereal as it is sensual. A bouquet of roses enhances its most feminine accents, while a sunny breath sublimates the velvet of each petal and the sensuality of its heart. A base note of sandalwood makes it even more engaging, leaving its trail on the skin wrapped in tender musk. The expression of a simple and pure sensuality, of an evidence. Marie Salamagne, star of the Firmenich brand, is the creator of this vibrant work that explores the raw intensity of the elements, wood and water, water and wood. Like a powerful call from nature, a grapefruit accord tinged with fiery cardamom and green cypress intensifies the top note.
When this incandescent freshness subsides, the cedar emerges with all its strength. The majestic wood, at the same time reassuring and rough, falls in love with a Calone accord, a synthetic molecule that expresses the fluidity of water. The cedar then becomes more ductile, more transparent and also more sensitive. As if it came to life. Other woods give body to this majestic forest: the elegant and delicate vetiver and the deeper patchouli. An ode to a new, captivating and refined virility.
THE SOPHISTICATED ART OF DESIGN
In every creation, Issey Miyake cultivates the luxury of the essential, a minimalist approach to design in which each selected element has a particular value, a precise meaning, where nothing is ever taken for granted. Perfumes are no exception! Upon launch, L'Eau d'Issey and L'Eau d'Issey pour Homme made their mark with their pure and simple design, which has proven to be absolutely timeless.
Thirty years later, these essential bottles appear more contemporary than ever. With Eau&Magnolia and Eau&Cèdre, Issey Miyake today explores the contrast between the elements, for the first time, the classic caps are replaced by real original pieces of wood, all different in their color and natural grain. Water meets nature, literally, with these smooth and translucent bottles crowned with sturdy caps and a khaki texture, with a cedar wood effect for the men's range and nude for the women's.
COMMITMENT TO NATURE
How can you pay homage to nature without protecting it as much as possible?
For Issey Miyake, ecological commitment translates into concrete actions. The bottles are made from recycled PCR glass 20%. Instead of treating the product with controversial ingredients, glass protects the formula with an eco-friendly UV-blocking coating.
The ash wood caps are made in a single piece, to avoid energy-consuming assembly. The fragrances are vegan (Biorius certified) and have a high percentage of ingredients of natural origin, 85% in Eau&Magnolia and 91% in Eau&Cèdre.
Most of these ingredients also come from responsible management to benefit the communities that produce them: this is the case of cardamom, vetiver and patchouli in the men's fragrance and neroli in the women's one. Finally, some of them also have the merit of being upcycled, such as cedar, cardamom and cypress for Eau&Cèdre and Aquozone® for Eau&Magnolia.
THE SUGGESTIVE CAMPAIGN OF L'EAU D'ISSEY POUR HOMME
Created by Matthieu Trauttman, the campaign captures the quintessence of nature through a dialogue between water and other elements, flowers and wood.
The raw materials are highlighted in their maximum splendor.
The Magnolia flower appears carnal and delicate, dripping with dew next to the bottle of L'Eau d'Issey Eau&Magnolia. All the strength of the cedar is expressed in a branch, which reveals the incredible richness of its texture, echoing the cap of L'Eau d'Issey pour Homme Eau&Cèdre. What need is there for a muse when nature is so beautiful?