World Perfumery Congress | World Perfumery Congress
World Perfumery Congress will be on June 24-27, 2024 | Palexpo • Geneva, Switzerland The Sensory Event For Fragrance Leaders
Fragrance Forward: Where Global Innovation & Creativity Meet
The fragrance industry will gather in Geneva to celebrate the World Perfumery Congress 2024. This year's theme is Fragrance Forward: Where Global Innovation & Creativity Meets.
World Perfumery Congress: The three-day Geneva conference will task speakers with discussing the key factors driving innovation in the fragrance industry, including global trends across segments, regulatory updates and how the latest technological advances, with particular attention to artificial intelligence, are influencing the industry and the creativity of perfumers. WPC's new nose-to-nose segment where pairs of perfumers from around the world will take the stage to discuss their careers and the current state of fragrance.
WPC is the global stage for the creativity, ingredients, technology and business of fragrance, providing the ideal forum to discuss the latest industry issues and breakthroughs. The three-day event hosts an exhibition hall, networking opportunities and conference sessions. Sign up to the mailing list to receive updates on the next event.
This year's conference topics will include:
Which Claims are winning in perfumes with Euromonitor
The real-time data that made Pura a unicorn with Bruno Lima, CEO of Pura, and Mara Dumski, Chief Fragrance Experience Officer
The Making of American Legends with fragrance expert, taxonomist and author Michael Edwards
The panel on perfumers' views on artificial intelligence with senior perfumer Linda Song (Givaudan), senior perfumer Pierre Guéros (Symrise) and Project Manager Simon Van Cauwenberge (FOODPAIRING AI)
Understanding and exploiting the new olfactory codes of generation Z
Documenting perfume through history
The development and improvement of digital scent readers
Perfumers and research: 150 years of vanillin
Understanding the supply chain of natural ingredients Roundtable moderated by Dominique Roques at Balsam Consulting
Driving the future of responsible fragrance management with Farah K. Ahmed, Fragrance Creators Association
…and more to be announced!
Additionally, the event will feature a vibrant exhibition hall featuring unique fragrant ingredients from every corner of the globe, as well as the latest technological innovations in the perfume industry.
