The olfactory journey of a drop of rain: A Drop d'Issey
The olfactory journey of Drop d'Issey begins with a drop of rain Ane Ayo, perfumer at Firmenich, imagined this unprecedented accord of spring rain, a unique touch of freshness that combines the pure transparency of a drop of water with its captivating dimension mineral.
A modern version of the aquatic note, a distinctive feature of all the house's fragrances. In the heart of fragrance, the drop meets a profusion of colorful flowers, like a set of wet petals, including a sublime lilac accord, already iconic in the original A Drop d'Issey fragrance. In its encounter with the Rosa Damascena, it offers a new soft and fresh floral signature. The journey of this poetic drop ends in contact with woods, crunchy cedar and a creamy sandalwood accord that reveals its roundness and prolongs the sensation of freshness over time thanks to the notes of white musk.
The drop bottle is colored: To preserve this traveling raindrop, the drop bottle of A Drop d'Issey returns. Imagined by Todd Bracher, this uniquely profiled design pearl shows, as if it were a magical magnifying glass, the imprint of a drop within another drop. The bottle is embellished with a dreamlike gradation of shades of nature, between the blue of the sky and the vibrant green of the grass moved by the wind. It is as if the drop acquired more color thanks to the encounter with each element. The packaging also evokes this new drop with a blue-green metallic finish with a magnetic effect.
Issey Miyake's commitment For Issey Miyake, the celebration of nature is not only dreamlike and symbolic. The maison's commitment to protecting it is increasingly concrete. A Drop d'Issey Eau de Parfum Fraîche interprets this objective on all levels.
The Drop d'Issey bottle is made partly from recycled glass (5%) and the packaging that houses it is produced with cardboard from responsibly managed forests. The fragrance itself is vegan and contains recycled and renewable ingredients. Step by step, the maison consolidates its commitment.
Superstar nature: To celebrate this ode to nature, Japanese director Yu Yamanaka created a film that portrays the wonderful journey of the raindrop into the heart of the elements. For this dreamlike campaign, shot for the first time in a natural setting, the maison attempts a more dazzling visual expression than ever.
The drop of water represents the symbol of vital energy, which always gives more than it receives, connected to the many treasures of nature from which it is incessantly regenerated. As if it awakens and gives strength to all the elements it encounters. A lush, spring-like nature whose almost magical vibration instantly fascinates.