SYMBIOTIC EXPERIENCE: perception reinvented at PITTI FRAGRANZE
The special immersive installation and the talk program at Fragranze 2023. Pitti Fragranze continues its research path that places perfume in a broader experiential context, in a constantly moving laboratory that places it at the center of an expanded feeling.
At this edition the theme of the show - Reinvented Perception - also inspires the special immersive installation Symbiotic Experience _ reinvented perception, on stage at the Alcatraz Space of the Leopolda Station, curated by the journalist and deputy beauty editor at D la Repubblica Paola Gariboldi and the journalist and content creator Susanna Macchia, in collaboration with Mane and DSM-Firmenich. Four digital artists and four noses have combined their skills to create a multi-sensory journey which, by reinventing perceptive possibilities, opens the horizons to new frontiers in the creation and use of perfume. This is the idea behind Symbiotic Experience, an installation that stages the sillages composed for the occasion by noses Alberto Morillas, Coralie Spicher, Serge Majoullier and Jérôme Di Marino inspired by the digital artworks created - through imagination and tools that Artificial Intelligence makes available - by the artists Gisella Alfieri Sabattini @retrospective.ai, Bonnie Tsang @bonnietsang, Giovanna Sala @meteoavverso and Alex Valentina @alexvxvxvxvx, in an experimental symbiosis that reinterprets the very concept of fragrance. The titles of the works on display are Ethereal Blossom, Darkness Rewind, Nebula and Shaping Nature. The auditory dimension will also be added to the visual and olfactory dimension thanks to the music created exclusively by the composer and sound designer Alessandro Meistro, using generative digital tools. The story thus develops on different sensorial levels, proposing a unique and multifaceted perceptive experience, of which the visitor is also an active protagonist. The Symbiotic Experience installation, in fact, created by the boutique agency MONOGRID, will reveal the four perfumes through an immersive journey that will come alive with the movements of the public, inaugurating an unprecedented journey of discovery and interaction. Paola Gariboldi and Susanna Macchia will also be the moderators of two talks dedicated to Symbiotic Experience: the first - Friday 15 September, 4.00 pm - will be a commentary and in-depth analysis of the installation and will compare two creative noses (Coralie Spicher of DSM-Firmenich and Jérôme Di Marino di Mane) with the neuroscientist Anna D'Errico (@il_senso_perfetto), who will help us understand the impact and engagement of new creativity on the digital generations. The second, entitled “New Olfactive Lexicon” – Saturday 16 September, 11.30 am – will see the perfume influencer and tiktoker @sssinister (Matilda Morri) take to the stage with a niche and artistic perfumery professional, Roberto Drago from Kaon. The two will discuss the topic of how new social media and unconventional languages can open up, or not, new opportunities for knowledge and dissemination of perfumes. The digital artists of Symbiotic Experience: Gisella Alfieri Sabattini – @retrospective.ai After studying at the Brera Academy in Milan, the multifaceted artist who alternates painting, food styling and digital art settled in the American Silicon Valley. Inspired by the technology and innovation that surrounds her, she uses artificial intelligence to create works dedicated to beauty.
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