Artistic perfumery: Elementals
A very particular, minimalist artistic perfumery collection linked to the world of Feng Shui which offers the end customer a particular and intriguing approach to fragrance, giving the possibility of connecting body and soul.
ARTISTIC PERFUMERY WITH A PURPOSE: THE ELEMENTALSTM CONCEPT
According to Chinese culture, Chi is the vital energy that governs the Universe in which we live. Even more
importantly, everything within our universe can be assigned to one of five elements – water, wood, fire, earth and metal – which live in a constant continuum of becoming and unbecoming. For centuries, the Chinese have believed that not only are these elements found in our environment, but also in ourselves. Furthermore, every individual is born with an element that dominates their life, dictating character, relationships, career and health. If our element is not in balance, we experience a sense of internal discomfort. that we need to give us balance. This is the fundamental premise of the ELEMENTALS concept.
“We at Essence of Chi believe that perfume should be much more than an accessory. Furthermore, ELEMENTALS was born from the belief that perfume can be used to create balance."
With this in mind, Deana has studied and researched to align ELEMENTALS with the actual function of plants in nature, their aromatherapeutic properties and their meaning in terms of the ancient Five Element Theory, in order to create active scents that nourish body, mind and soul.
To this end, it uses only the best raw materials, macerated in certified organic alcohol, in order to harness the purity and power of the five elements in a perfectly balanced series of olfactory creations that awaken the senses and provide an immediate sense of well-being.
“Equally integral to our concept is the desire to protect and preserve our planet. For this reason, in addition to the care that goes into the perfumes we produce, our packaging is elegant, simple and sustainable, using only virgin fibers from sustainable forests and ecological inks."
ELEMENTALS IS A BRAND THAT PLACES ETHICS, INTEGRITY AND PURITY OF PURPOSE AT THE CENTER OF ITS BUSINESS, PROVIDING CUSTOMERS WITH PEACE OF MIND WHEN THEY CHOOSE OUR PRODUCTS.
THE COLLECTION OF FRAGRANCES THAT STRENGTHEN AND BALANCE THE MIND, BODY AND SPIRIT TO CREATE INNER HARMONY. ANCHORED IN NATURE.
NEWS RELATING TO ARTISTIC PERFUMERY 2022
ELEMENTALS TO ADD A TOUCH OF MYSTERY TO ESXENCE:
Master Deana Wyland-Fries will present ELEMENTALS for the first time in Milan from 15 to 17 June 2022. Deana has been described as an innovator, a destroyer, an artist. This year he decided to unveil his first Special Edition, created in collaboration with young artists who share similar values and interests, in Milan during Esxence.
Deana explains:
“The ELEMENTALS Special Editions are linked to the 64 hexagrams of the I Ching. This year's hexagram reminds us that there are no differences between people. Each of us is unique inside and out. The I Ching believes that equality originates from difference and that difference originates from equality. In short, despite our differences, we should seek our common interests to achieve a state of harmony. Therefore, true harmony can only occur when equality is in mind. That is when great progress and harmony is likely to occur. In line with this message, I found two unique and innovative young artists. Together we have created a spectacular artistic and olfactory harmony, which I invite you to experience."
WATER – EAU DE PARFUM – 100 ML
Water is essential for all life on Earth and represents the pinnacle of Yin energy. ELEMENTALS Water evokes the clarity and freshness of a mountain stream flowing through the hills after the first snow melts. An uplifting yet calming blend of herbs and spices combined with florals and aquatic notes that nourish the soul.
Sky Notes: Black Pepper, Absinthe, Angelica Root
Body notes: Lavender, Clary Sage, Violet
Earth Notes: Ambregris, Seaweed
WOOD – EAU DE PARFUM – 100 ML
Wood represents spring and the rising energy of the East. It's about growth and creativity. ELEMENTALS Wood is like a walk in the forest on a sunny spring morning. Precious woods are combined with bold florals and uplifting citrus notes to kickstart your Chi!
Sky notes: Bergamot, Cedar, Grapefruit
Body notes: Iris root, Marigold, Geranium
Earth Notes: Patchouli, Palosanto, Guaiac
FIRE – EAU DE PARFUM – 100 ML
Fire is the pinnacle of Yang energy. It's about power and passion. He is sensual, fickle and explosive. ELEMENTALS Fire is a warm and spicy blend of natural substances that ignite sensuality and delicately caress the soul. Splashes of ginger and bitter orange combined with lush flowers, energizing spices and rare woods brighten your spirit.
Sky notes: Pink pepper, ginger, bitter orange and a touch of cinnamon
Body notes: Rose Otto, Neroli, Geranium, Cloves
Earth Notes: Cistus, Incense, Hysopus Oil
EARTH – EAU DE PARFUM – 100 ML
The Earth is at the center of everything. Under the right conditions, the Earth gives us everything we need to nourish our body and soul. ELEMENTALS Earth is a warm embrace that transports us to a calm, healing and balanced space. A nourishing and calming fusion, an embrace that grounds the body, mind and soul.
Sky notes: Acanthus flower, Chamomile, Mimosa, Immortelle, Maté
Body notes: Broom, Ylang Ylang, Beeswax, Nagarmotha
Earth Notes: Ambregris, Guaiac, Silver Birch, Sandalwood
METAL – EAU DE PARFUM – 100 ML
Metal is the clear, crisp but sometimes disturbing air of autumn. It's a time of year when we look inward and reflect. Metal is about wisdom, true leadership and introspection. Like the mountains, Metal shines with the brilliance of courage, strength and inner wisdom. An innovative marriage of pungent herbs and spices, infused with a hint of birch tar that melts into a sea of white flowers, revealing a bold olfactory experience that is both regal and divine.
Sky Notes: Coriander, Cardamom, Fennel, Birch Tar
Body notes: Casablanca lily, tuberose, jasmine
Earth Notes: White Musk, Silver Birch
THE FOUNDER OF THE BRAND
Deana Wyland-Fries is the founder of Essence of Chi – a holistic lifestyle agency offering a myriad of services to individuals and businesses around the world, seeking to exist in harmony with the environment and themselves . Deana has been serving clients for over 15 years as an international Feng Shui consultant, Master in Chinese Horoscopes, teacher and holistic coach.
The idea of creating niche perfumes and immersing himself in artistic perfumery for his clients was conceived in his backyard while living in Dubai:
“I pressed freshly peeled tangerine peels and jasmine flowers together and realized I had just created the olfactory equivalent of pure wooden chi! It was at that moment that I began to discover how I could create scents for my clients that resonated with their Elemental DNA, thus creating a greater sense of balance and
well being".
In 2012, Deana launched Essence of Chi and describes them as bespoke perfumes. The world's first perfumes based on your personal BAZI chart. The resulting demand was overwhelming. Recognizing that she had hit the nail on the head, Deana saw the opportunity to take it a step further in an effort to share the benefits of her products with a wider audience. He created a lifestyle brand based on the ancient Theory of the Five Elements: ELEMENTALS TM. After five years of market research and development, Deana decided to launch the ELEMENTALS brand with five innovative and rare scents that embody the physical, emotional and spiritual attributes of each element in its natural form.