ZOE, the new fragrance by Fabrizio Tagliacarne to experience on the stand at Pitti with Metaverso | Sensory

Florence – In the setting of the 20th edition of Pitti Fragranze, Perfumes, the brand of the same name as its founder and creator of its fragrances, Fabrizio Tagliacarne presented the new eau de parfum ZOE with a one-of-a-kind event: #metaversosensorial. Location of the event is the Stazione Leopolda where the Pitti fair was held and we found the experience at stand B6, a combination of high artistic perfumery and cutting-edge technology.

During each day of the fair at Stand B6 it was possible to live the immersive 100% experience using an Oculus which accompanied visitors on the three-dimensional olfactory journey which was tailor-made for the launch of ZOE. A sensorial journey that allowed visitors to appreciate the fragrance by involving not only their sense of smell.

“Our goal is to make people grasp the true essence of the product”

explains Fabrizio Tagliacarne, founder and creator of the brand of the same name.

“The emotions that the choice of a fragrance can arouse play a fundamental role in the decision-making process and this is why we have offered an experience of this kind, capable of arousing sensations that go beyond!”.

With this new eau de parfum, Fabrizio Tagliacarne wants to continue the journey of his personal collection, leading the public to become passionate not only about his fragrances but also about his history.

ZOE
Available in EDP 100ml format – Male / Unisex
ZOE is the name of this new eau de parfum by Fabrizio Tagliacarne. An oriental-garage fragrance, with important and persistent notes of OUD. Why was it called ZOE? Because Icio's historic Harley was called Zoe and all the Harleys that followed have always had the same name. Icio's passion for Harley Davidsons led him to create a fragrance dedicated to this world. Zoe is his motorbike, that shiny and noisy mass of iron that has accompanied him on many journeys, it is his favorite entertainment and with them he has lived wonderful and unforgettable experiences. The desire to travel, the freedom you feel on a journey is one of the most beautiful sensations you can experience.

Olfactory pyramid
Top notes: olibanum
Body notes: Haitian vetiver
Base notes: saffron, oud, patchouli, amber, incense resin, leather