VOR Make-up: cruelty-free made in Italy

On February 3, 2022, in collaboration with the Milan lounge, VOR Make-up has officially announced the launch of its made in Italy and cruelty-free 100% products and luxurious Beauty Experience services.

A particular and natural brand, based on the experience of Valeria Orlando, its founder and beauty director, who promotes its products and services by enclosing them in the expression Give Love First.

A phrase that summarizes the philosophy of the brand itself: millions of looks, faces, colors, technique and art.

Beauty, for Orlando, means doing things with the heart, with passion and enthusiasm. Beauty not as that value imposed by society, but beauty understood as personal physical and spiritual well-being. “I am convinced that the kindness of beauty will save the world from all that is ugliness, distortion of the soul and body. As well as from all those stereotypes and impositions of an ephemeral and empty society." These are Valeria's words that reach straight to the hearts of all the women who come into contact with the brand.

Versatile, colorful and eccentric.

These are just some of the features of the products Vor, which lend themselves to the most disparate uses thanks to chemistry: water-soluble powders, pencils that change when cooled and refined, sensitive and biocompatible products.

A formulation rich in pigments, almost 59% versus 12% of the best Italian products on the market currently or 30% in the professional market.

During two make-up demonstrations, all the products from the new collection and the new beauty services by Vor were presented Make-up, which include:

• image consultancy;
• self make-up course;
• armochromatic card;
• makeup service;
• wedding make-up.

The services are divided into two categories: in person or online, with booking directly on the site or on the free VOR Make-up app available on both Android and iOS.