Plantable pencils: Sprout World launches a sustainable alternative to traditional make-up

A makeup and eyebrow pencil that can grow into wildflowers? The first plantable makeup pencils are born, now also available in Italy. With over 35 million plantable writing pencils sold in 80 countries, with Italy recently becoming the largest market in the world, Sprout World launches a sustainable alternative to traditional make-up.

Makeup gains a new life with eyeliner that can be planted after use and grown into wildflowers. The idea is to inspire more sustainable actions in our daily lives. SproutWorld, which has a global patent for “plantable writing instruments,” after years of research has also managed to make a plantable makeup pencil that regrows into herbs, vegetables, flowers and trees. “As a company, Sprout World is 80% made up of female employees.

It was during an internal creative workshop with its employees that the idea of a plantable makeup pencil was born, considering that most women use makeup every day, and this awareness led us to conclude that we could create a our makeup pencil that could sprout into wild flowers, which we also chose because they are bee-friendly. – explains Sprout founder and CEO, Michael Stausholm –

We have therefore created a hack in the name of the circular economy! Since then, Sprout has developed the product to meet the highest quality as well as sustainability requirements, making it available to all women. This is why we are very happy that our sustainable eyeliner is now available on Amazon also in Italy and in our online shop.

Just as he has done with the merchandising industry, which uses writing pencils as gadgets for events and communication activities by branding them with the company logo, Michael Stausholm wants to help push the makeup industry in a greener direction. The cosmetics industry is challenged by sustainability in general. Big brands don't really go beyond the initial steps, perhaps because it's too complicated.

Is there a market for plantable makeup pencils?

“Yes, indeed – says Michael Stausholm – The market for make-up pencils is huge and constantly growing. 10-12 billion of them are produced every year. Most makeup products, including eyeliners, are made with chemicals and plastics that generate piles of waste when the product is finished. We want to challenge this. We don't plan to replace all the eyeliners in the world with our plantable version – continues Michael – but we want to offer it to consumers who are most sensitive to sustainability. Sprout Eyeliners are aimed at people who want to make a difference in their daily lives with the help of conscious choices. As with the plantable writing pencil, Sprout aims to stimulate a simple, yet powerful reflection: if I can plant this makeup pencil after use, what else can I do for a greener world? Sprout World's plantable pencils have managed to win the hearts of Italian consumers. Both graphite and colored pencils are increasingly in demand.

And the eyeliner?? A truly unimaginable success. Suffice it to say that it was the second best-selling eyeliner on Amazon Italy in December 2021. Sprout eyeliners were launched in November on Amazon and proved to be very popular Christmas gifts. Even pencils, especially those that can be personalized with a name or message, therefore ideal as business cards, gifts for guests at weddings, birthdays, baptisms or company workshops. About Sprout World Sprout was founded in 2013 by Michael Stausholm with the mission to inspire more sustainability in everyday life. The company has 30 employees and offices in Copenhagen and Boston.

Sprout has sold over 35 million plantable Sprout pencils in more than 80 countries, with Italy recently becoming the largest market in the world. Companies that use Sprout pencils include Coca-Cola, Nestlé, Ikea, Marriott, WWF and Michelle Obama. Private consumers can purchase plantable Sprout pencils on Amazon and through the Sprout webshop www.sproutworld.com The Sprout eye and eyebrow pencil The Sprout eyeliner is the only one in the world with a seeded capsule at the end so that can be planted after use and grow into wild flowers. The coating and ingredients are patented AC-tested (allergy-friendly), with a natural formula free of microplastics. Only natural oils that are good for the skin are added. By planting eyeliners, something positive is returned to nature and the idea of giving a product a "second life" is strengthened.
Why Sprout eye and eyebrow pencils are special:
* Made of certified wood
* Patented worldwide, they are the only makeup pencils that can be planted
* Soluble cellulose cap that dissolves in the soil
* Bee-friendly wildflower seeds
* Cap made from recyclable sugar cane
* High quality performance
* Waterproof
* Available in black and brown for the eyeliner, in brown for the eyebrow pencil

Good for you and good for the planet
* Made with only natural ingredients
* Developed without microplastics
* AllergyCertified
* Minimum waste and sustainable packaging
* Production chain respectful of ethical criteria

How to plant Sprout eyeliners and makeup pencils
1. Use eyeliner and eyebrow pencils until they become too short to use
2. Plant them in a pot with the capsule lightly covered with soil
3. Add water and sunlight
After 7-12 days, the eyeliner germinates and turns into beautiful wildflowers!