Zadig&Voltaire perfumes with Undressed
Zadig&Voltaire perfumes with a crystalline heart to reconnect with what really matters. Undressed, latest edition of This is Her! and This is Him!, is the story of two alter ego fragrances that dialogue and complement each other. Two timeless perfumes with peculiar notes, inspired by a story of passion.
This fragrance releases the smell of salty skin, warmed by the sun's rays. A moment out of time, perfectly rhythmic, like the motion of the Earth around the sun. The top notes of orange blossom and ginger diffuse a dazzling white light, which at its moment of maximum intensity is warmed by the enveloping notes of ylang ylang. Immediately afterwards, the sensuality of musk and the intensity of sandalwood arrive.
A crystalline Zadig&Voltaire perfume, bare skin, a vortex of passion, to reconnect with what really matters. Undressed, latest edition of This is Her! and This is Him!, is a pure olfactory thrill. Two alter ego fragrances that dialogue and complement each other. Two timeless perfumes with peculiar notes, inspired by a story of passion. This new sensorial experience, sincere, authentic and touching, is told through a campaign that captures the essence of a couple with perfect chemistry, the beginnings of their story and growing passion. It's an emotional, skin-deep statement. Authentic and incredibly sensual, This is Her! Undressed Self-confident and resolutely bold, This is Him! Undressed.
The unmistakable references to fashion are highly recognisable. This is! Undressed is in fact inspired by the creations of the brand's artistic director, Cecilia Bönström. The large white label on the bottles and outer cases is the same as the iconic garments from the Zadig&Voltaire collections, while the back of the bottle shows the brand's symbolic wings as a decal. Last but not least is the campaign poster. The phrases embossed on the packaging evoke the slogans of Zadig&Voltaire's Tunisian collar t-shirts. “I wanted to keep the bottle as pure as possible, while at the same time transferring the identity of my men's and women's collections to it. The label on the fragrances is inspired by that on men's blazers. Wings are now on every garment, not just our accessories. Looking at the bottle you are dragged into the universe of Zadig&Voltaire perfumes. There is no need for anything else." – Cecilia Bönström, artistic director Breathless: Art is Truth. The minimalist and graphic design of the bottles draws inspiration from contemporary art. The irregular edges, a trademark of the This is! line, in this version interpret a new feeling: a need for skin-to-skin contact, like lips that seek and touch each other. The sensual transparency of the fragrance immediately evokes the sensation of bare skin, just like the colors of the packaging, pastel pink for her and light brown for him. An irresistible fashion statement.
