Perfumes STEP ABOARD | The jus of the metropolis
Imagine being on a subway waiting for your stop to get off; here, now imagine finishing your journey, stepping out of the carriage and being surrounded by an overwhelming scent. With perfumes Step Aboard this is possible.
Step Aboard is the new perfume for body and hair, which combines the delicate world of fragrances with the rebellious and irreverent world of Street Art.
The project takes shape in 2016: young people of different nationalities are taking part in an in-depth course on perfumery. Among them is Georgiana, who decides to make her dream come true: create a new way of living and using perfume.
And so after graduating in International Relations Georgiana entered the world of fashion, getting to know the great masters of French perfumery more closely and developing the idea of a fragrance that would surprise and conquer thanks also to its out of the ordinary packaging.
It is with these premises that “Step Aboard” debuts in Milan in 2018; inspired precisely by the Lombard capital, by its being cheeky and elegant at the same time, Georgiana creates a perfume for body and hair whose design is reminiscent of a spray can used to make graffiti, easy to use and carry, colourful, fresh and playful.
Step Aboard perfumes allow you to immerse yourself in the frenetic urban world of Milan and London, through fragrances imagined as subway stops, whose names refer to places of interest and attractions of the two cities.
The “Milano” line is made up of 5 perfumes: 3D on the Cathedral, aromatic with a twist spicy, Suspended Forest, from the soul green, milan Central, for those who love the smell of coffee, Thaon Leather, sweet and aggressive at the same time, Mint on the Navigli, a happy hour in a bottle thanks to its fruity notes.
The collection inspired by the London Tube then presents us with three iconic fragrances: Infinite Square, where delicate floral notes combine with spicy notes, Sunday Street, with an oriental essence, Transitions Gate, strong and decisive.
Step Aboard with its being so unusual has renewed artistic perfumery by incorporating the constant and frenetic metropolitan world into its products, to make it felt like never before.