Hair color. Redken Tutorials & Tips
Hair colour, the key word is "dare". Yes, because millennials play with the color of their hair, wearing it as an accessory, a new tool for expressing their personality.
Consequently they change it often, just like you change your make-up because today «haircolor is the new make up!». Web searches go crazy on the keywords: pastel hair, crazy hair, denim hair, gray hair: the trend is to go for bold colors, alternative effects, eccentric results. This is why Redken launches a new family of the ShadesEQ line: the coloring direct in cream, with acidic pH NEW CITY BEATS.
For this year, Redken offers 6 super bold shades, vibrant colors and a conditioning formula, to create "edgy" and short-lasting color effects. Yellow, red, purple and blue are just some of the nuances proposed by Redken, colors outside the box and for those who dare! Find out how to apply shades to give a touch of color to your hair. City Beats is the range for coloring with eccentric and very trendy tones, for those who have no fears and want to be the center of attention with style and personality.
The inspiration is, of course, New York City, while it is interpreted by the eclectic model, New York trend setter and influencer Chloe Norgaard who shows off her most popular hair color.
Read also: HOW TO TALK TO THE COLORIST: TERMS AND DEFINITIONS RELATED TO HAIRCOLOR