The new Kenzo perfume winks at the world
Certainly outside the stereotypes and clichés of femininity and seduction present in many commercials and advertising campaigns, the kenzo perfume wanted to break the mold with the artistic direction of Carol Lim and Humberto Leon, who gave life to one of the most identifiable from the Kenzo collections.
Now Kenzo's eye also opens onto the world of perfumes. The communication represents the protagonist Margaret Qualley's crazy escape from the boring gala dinner with her relatives.
The commercial for Kenzo perfume represents a delirious and impetuous dance, between grimaces and grimaces, to the tune of the song “Mutant Brain” produced by the director's brother. An over-the-top advert, which unmistakably represents the liberation from the mold and the break with what is bon ton until it breaks through a gigantic eye made of flowers, an icon of the brand. Needless to say, the clip conquered the digital and social network audience, with over 2 million viral views on YouTube, where it was defined as a true masterpiece that combines the desire for freedom with the redemption of the female gender compared to the stereotypes of icy and unreal beauty. Kenzo World by Kenzo is the new fragrance launched in 2016 from the Floral Woody Musk group for women. The nose of this fragrance is Francis Kurkdjian who creates a composition with the top notes of red fruits; the heart notes are floral with essence of Peony and Egyptian Jasmine with the base note of Ambroxan. The eau de parfum of the kenzo perfume It looks like a blue eye made from the unexpected and contrasting combination of rubber and glass, two materials that blend perfectly, creating a visual contrast of colours.