Byredo Blanche the new limited edition perfume
A long-standing icon in the Byredo catalogue, Byredo blanche perfume explores beauty and intimacy through the brand's distinct perspective.
Revitalized and revealed anew through a collectible bottle and white cap alongside the debut of a new photographic campaign, this is Blanche as you may never have known her before: a radically liberated and subversive exploration of beauty and strength.
The Byredo Blanche Perfume
An intimate expression, powerful in its purity. The smell of clean skin and well-worn clothes; bodies sliding under cool sheets after a long day; laundry baskets filled to the brim; a handful of detergent. Exploring together softness and strength, Blanche Byredo perfume is an intimate expression of human reality, powerful in its purity.
The Byredo Epiceno blanche perfume expresses the contrast between white linen and soap. A touch of aldehyde softens into a delicate rose. Through sandalwood and musk, the allure of human touch remains ever present.
With Blanche, I wanted to capture the idea of texture, fabric and skin and translate a very human level of intimacy.— Ben Gorham, Founder & Creative Director, Byredo
An intimate expression, powerful in its purity. The smell of clean skin and well-worn clothes; bodies sliding under cool sheets after a long day; laundry baskets filled to the brim; a handful of detergent. Exploring both softness and strength, Blanche Byredo is an intimate expression of human reality, powerful in its purity.
Countryside
If you thought you knew the fragrances Byredo with the perfume blanche Byredo we rediscover new dimensions and structures to revisit. Showcasing UFC heavyweight fighter Ilir Latifi alongside professional dancer and bikini fitness athlete Rebecka Eklund, the campaign for Blanche, photographed by Kacper Kasprzyk, presents a distinctly Byredo perspective on pure physicality wrapped in crisp white cotton. Expectations are subverted; broken conventions. There is no hymn to delicacy here.
Note
Top: Aldehyde, Rosa Centifolia
Heart: Peony, Violet
Base: Sandalwood, Musk