Retinol to counteract the signs of aging
For years, retinol has been the most popular cosmetic active ingredient for combating the signs of aging, first and foremost fine lines and wrinkles. Its use, however, can cause very common side effects, such as dryness of the skin, irritations, hypersensitivity to sun rays, which led the AHAVA laboratories to search for an alternative: this is how pRetinol was born, a facial skincare collection with safe formulations, of plant origin, and with effective action.
The innovative and exclusive pRetinol™ complex – contained in all the products of the line – exploits the properties of Beta-Carotene, contained in the Dunaliella Salina algae present in the waters of the Dead Sea, which converts into retinol once in contact with the enzymes present on the skin, with very high tolerability. Its results: attenuated and less deep wrinkles, smooth and visibly radiant and luminous skin surface.
The exclusive pRETINOL™ patent contains:
- Beta-carotene: precursor of retinol. An organic and safe compound naturally synthesized by the Dunaliella Salina algae, the only living being that can survive in the waters of the Dead Sea. Featuring a red-orange pigment, when processed by epidermal enzymes it converts to retinyl esters to deliver retinol to the skin.
Dunaliella Salina Algae is an extraordinary microalgae that lives in the water of the Dead Sea. It is considered an excellent source of beta-carotene, amino acids, Omega 3 and 6 fatty acids, essential vitamins and antioxidants which allow it to survive in such a challenging environment as the saline water of the Dead Sea.
- Niacinamide (Vitamin B3): it is one of the most studied cosmetic ingredients for its proven anti-aging benefits. Niacinamide is involved in the final step of the skin's natural retinol biosynthesis process.
- Osmoter™: the exclusive AHAVA blend of natural Dead Sea minerals, with hydrating and anti-aging powers.
pRETINOL™ Cream
Multi-action face cream e wrinkle formulated to reduce wrinkles and smooth the skin's surface with retinol. Provides long-lasting hydration and accelerates cell turnover.
How to use: apply to cleansed face morning and evening, after the serum. Price: 50 ml – €93.50
pRETINOL™ Serum
Anti-wrinkle facial serum based on retinol that smoothes the skin, restoring youth, brightness and new vitality to the complexion. Accelerates cell turnover for a smoother, more even skin texture. How to use: apply to cleansed face every morning and every evening, before the cream. Price: 30 ml €83.50
pRETINOL™ Eye Cream
Works effectively with retinol on the signs of aging in the eye contour area. It hydrates and nourishes, improves the elasticity and firmness of the eye contour, reduces the appearance of wrinkles and fine lines.
How to use: apply morning and evening to the cleansed eye contour, massage with the fingertips from the inner to the outer corner until completely absorbed. Price: 15 ml €73.00
All AHAVA products are paraben-free, vegan and approved even for sensitive skin.
ABOUT AHAVA
Founded in 1988, AHAVA Dead Sea Laboratories is driven by a deep desire to investigate and uncover the secrets of the revitalizing effects of minerals on the skin. The only cosmetics company originating and active in the Dead Sea region, it guarantees a unique scientific approach in its research activities, together with great respect for the environment. Over the years, supported by this philosophy, AHAVA has developed a series of skin care product lines renowned worldwide for their superior effectiveness, harvesting and reformulating the rich natural resources of this region, in strict compliance with the recognized international standards.