Black mascara to protect your eyelashes
Helena Rubinstein breaks clichés once again. In 1939 it created the first waterproof mascara, to continue in 1958 with another revolution, inventing the first automatic rechargeable black HR mascara, Mascara Matic, later renamed Long Last.
The brand has maintained the innovative heritage left by the founder, and in 2017 created a mascara that enhances the lashes while protecting them at the same time. Delicate as a feather, LASH CC combines the complementary properties of eye treatment and make-up.
It stands out both in form and composition; the packaging of the black mascara is composed of a tube that contains a light, long and compact brush. The bristles are double the average size, 750 to be precise, fine and concave, making the lashes softer and intensely black.
At the heart of the formula we find three precious nutritional oils: Castor oil; nourishes and helps the dispersion of black pigments. Argan oil; protects, strengthens and softens.
Camellia oil; smoothes and gives brightness.
The waxes that make up the traditional ones mascara are eliminated, introducing instead a novelty: Wax-like, which fills the space between the different layers of Keratin of the eyelashes, damaged by time, and protects them from external factors. It can be applied alone, with multiple passes for a voluminous result, or just once as a base before applying your favorite mascara. It is applied starting from the root of the eyelashes, then sliding the brush along their entire length. It can be easily removed, melting in contact with water, for delicate make-up removal.
Inside we find 7 ml of product and the price is €32.50. LASH CC therefore revolutionises the world of black mascara, leaving the lashes pigmented in an intense black, well separated, redefined and volumised, for a more open and deeper look.