Dr. Hauschka natural cosmetics
Dr. Hauschka has always combined its natural cosmetics with a focus on research and impact. And this is precisely the message of the brand's new campaign "A different view on...": Beauty is not an ideal, but it is individuality.
The research behind our products does not exploit the planet but protects it. Our cosmetics give balance to the skin without interfering with its natural rhythm.
Since the brand was born - in 1967 - it has been cultivated respecting nature and man. Dr.Hauschka produces something more than just natural cosmetics: medicinal plant gardens protect the diversity of our planet. Fairness and respect are the foundation of sustainable partnerships around the world. Thanks to care, the brand creates products that last a long time. Through our actions, we try to improve the future of our society and our environment.
We are passionate about plants and seekers of treasures in nature. This is our model and the beginning of everything we do. We call it “a different point of view in research”.
We respect beauty in its individuality and diversity. And this is the reason why we have "a different vision of cosmetics".
Our research optimizes the effectiveness of plants and their impact on the skin. This means that our treatments are not just decoration, but care. This is exactly what we mean when we talk about “a different vision of impact”.
Various video productions are part of our multimedia campaign in POS, online and in the print and online editions of Dr.Hauschka Magazine.
Made in collaboration with friends, the Faces series features inspiring women who embrace different views of the world, of sustainability, through their actions and their individuality in their work and private lives. This includes, for example, Dörte de Jesus, creative director and founder of Lissome, who shares with us his ongoing approach to sustainability and mindfulness. Amber Jae Slooten, who researches virtual fashion and critically experiments with the world of fast fashion. And Julia Leeb, who works as a photojournalist in combat zones and crisis-hit regions and documents both cruelty and pure humanity. She sees the focus and impact of her work in current reconciliation and the role of women in crisis and conflict situations as the linchpin of civil societies.