Chiara Ferragni for GHD & Intimissimi
For the first time together, two icons of global styling: Chiara Ferragni, top international influencer, and ghd, leading brand of stylers and hairstyling tools!
The stage for the partnership is the world of the web and social networks, privileged channels for the digital entrepreneur who has recently reached the incredible threshold of 15 million Instagram followers, becoming day after day the reference for fashion and style throughout the world. ghd Italia has become one of the most important global markets of the iconic English brand, with an increasingly numerous and loved following among Millennials thanks also to the leadership and strategies in the digital and social media fields and an increasingly unique and inimitable professionalism of all Their products. Chiara participated in events and fashion shows during Fashion Weeks, showing off trendy hair looks designed by Manuele Mameli with the new ghd Platinum+, the first intelligent straightener in the world, for effective results and healthy, strong hair. Together, they will create content such as tutorials, how-tos, comments and suggestions for the increasingly attentive and demanding public of consumers looking for inspiration that is glam but perfect as a daily look. Queens of style, like the claim of the new ghd campaign! Now let's take a look at the looks sported by our top influencer and learn how to recreate her looks!
HOW TO: MILAN FASHION WEEK SS'19
Manuele Mameli, Chiara Ferragni's hair stylist, created a fantastic disheveled look with flat waves for Milan Fashion Week! For this look she used ghd platinum+ in a few simple steps. Taking strand by strand, creating S-shaped movements by moving both the styler and the strand and lightly tapping the straightener. Once finished, apply ghd final fix hairspray with your hands, open and shake the locks, to give a movement effect with flat waves.
HOW TO: INTIMISSIMI FASHION SHOW “ENCHANTED FOREST”
For the very intimate show, however, Chiara Ferragni's hair stylist opted for a "smooth" and glamorous look! Drying your hair freely, eliminating excess water, apply ghd heat protect spray before finishing drying it completely. The hair is then divided into four sections and, using the comb, straightened using ghd platinum+. Pass the styler over each lock slowly, always keeping it in a straight position. Finally, to increase shine, apply ghd smooth & finish serum to hair.
For a second event of the SS'19 Fashion Week, Manuele Mameli, to vary the hairstyle of the star Chiara Ferragni for the subsequent shows, created a wavy fold on a previous smooth fold. The movement remains more or less identical, the lock simply slides downwards while it is rolled into the ghd platinum+ styler. So it still gives movement, but in a less voluminous way to have a decidedly more glamorous effect. You section your hair into diagonal sections and all follow the same direction outward. Discover ghd technology too, to recreate real star looks at home!
