CAROLINA CRESCENTINI INTERPRETS FOR FILORGA THE UNIQUENESS OF EVERY LOOK THROUGH THE METAPHOR OF GINTSUGI

Milan, 8 March 2023 - The eyes and the area around them reflect what we have been and what we have become. Filorga has chosen Carolina Crescentini as ambassador of the uniqueness, the power of every look and the Time-Filler Eyes 5XP treatment, inspired by five aesthetic medicine techniques to act on five signs of the eye contour.

Versatile, generous, courageous and free, with a fresh and intense look at the same time, Carolina Crescentini is one of the most loved actresses in Italy. He has acted in multiple film and television productions, for which he received important awards including a Silver Ribbon.
Gintsugi is a Japanese art that Filorga was inspired by to bring to light the unique intertwining of the lines that frame Carolina Crescentini's eyes. For Filorga, Gintsugi wants to be a metaphor, an invitation to observe oneself and to observe everyone's biography written by time and life on the skin and to take care of it, dedicating moments of kindness and value. Gintsugi has its roots in Zen philosophy and is an ancient Japanese ceramic restoration technique. Its name derives from the union of two words "gin" silver and "tsugi" reunion, its literal meaning is therefore "to reunite with silver": every object marked by its own history is something precious, the cracks it shows they represent its uniqueness, to be sealed and filled with precious materials. In fact, it is also known in its Kintsugi variant, in which gold is used instead of silver. The miracle is all in the care: "The love with which the fragments of a broken vase are put back into place is stronger than that which created the symmetry that guaranteed its wholeness", declared the poet Derek Walcott, on the occasion of the his speech at the awarding of the Nobel Prize in 1992. Time and life leave traces of their passage and permeate each of us, writing our story in the soul, on the body, on the face, on the skin and in the gaze: experiences, emotions, memories and dreams to take care of.

LABORATOIRES FILORGA COSMETIQUES THE FIRST FRENCH LABORATORY OF AESTHETIC MEDICINE

FOUNDED IN 1978 FILORGA Laboratoires originally formulated, developed and created products used by authoritative specialists in the field of aesthetic medicine and facial treatments all over the world. They then used their expertise to develop an innovative line of cosmetic treatments, formulated with active ingredients inspired by aesthetic medicine and capable of acting synergistically on the signs of aging and all parameters of skin quality. NCEF is a unique complex that encapsulates plumping Hyaluronic Acid and 50 revitalizing active ingredients [including vitamins, amino acids, minerals, coenzymes, antioxidants] in multilamellar chronospheres. THE facial treatments FILORGA are created by Master Formulators recognized for their savoir-faire in the development of unique and sensorial textures, a hallmark of FILORGA formulas.