Shiseido facial moisturizing lotion: the new Eudermine Activating Essence
The brand new Eudermine Activating Essence is a Shiseido facial moisturizing lotion, an essence designed to restore the skin's optimal state of balance and amplify the benefits of the serum and cream applied subsequently.
SHISEIDO launched its first cosmetic product in 1897: it was a lotion created to protect the skin of Japanese women and reveal its beauty, and was called Eudermine, from the Greek 'eu' (good, good), and 'dermis' (skin ). Today, the legend of Eudermine returns: completely reinvented and reformulated to meet the needs of the modern woman, the new Eudermine Activating Essence was born from the most recent discoveries obtained by SHISEIDO thanks to Lifeblood Research™, the innovative research that studies blood microcirculation and its impact on the health and beauty of the skin. Eudermine Activating Essence is a powerful active treatment, an essence designed to restore the skin's optimal state of balance and amplify the benefits of the serum and cream.
The creation of Eudermine in 1897 represented a truly revolutionary approach to beauty. SHISEIDO was the first cosmetic brand in Japan to gain a reputation for skincare rather than make-up, and the launch of Eudermine lotion brought SHISEIDO's unique scientific vision to life.
Characterized by its bright red color and its formulation, the result of cutting-edge scientific research, Eudermine has become famous as "SHISEIDO red water", and has always been appreciated by geishas, who used it to protect their skin under the heavy layer of makeup.
Rooted in traditional Japanese beauty rituals, an essence is a water-based skincare treatment that contains a high concentration of active ingredients to hydrate, protect and boost the overall health of the skin.
Unlike toners, which simply remove the last traces of impurities and cleansers from the skin, an essence is an active beauty treatment that works on specific skin concerns while enhancing the effectiveness of the product applied afterwards.
