Eyeshadow Color: the power of state-of-the-art color
When you observe the world you understand how color has the power to change people's mood and helps you escape from everyday life. But also to tell yourself: "Today will I wear pink, red or purple?". Choose the eyeshadow color of your day.
Because choosing a color expresses mood, solidarity and pride. L'Oréal Paris has always had a strong passion for chromatic experimentation and today it wants to break the rules by questioning the very concept of make-up, crossing the boundaries of a new art: painting.
L'Oreal Paris created the PAINT COLLECTION to celebrate eyeshadow color in all its intensity and strength, so that everyone can wear it in new ways and styles, with personality and a desire for affirmation. Immersed in the richest and purest pigments (for eyes, lips, hands and cheeks) L'Oreal researchers have developed intense formulas with gel, matte and lacquer textures that do not compromise on color for a painting make-up. Born for Millennials, but not only, PAINT amazes with bright and highly appreciated eyeshadow colors.
The blush transforms the cheeks into a statement of color, while the eyes, lips and hands play with contrasts. There Paint collection brings total freedom of expression back to the essence of make-up!
COLOR BLOCK EYES – EYESHADOW COLOR
L'Oreal Paris Infallible Paints Eye Paint. There are eight liquid eyeshadows to mix together to create personalized, vibrant and shiny colours. The shades are adaptable for both day and evening, the formulations guarantee extreme durability. Each eyeshadow is particularly bright and rich in pigments, for an immediate explosion of intense color. The revolutionary gel formula is saturated with pigments that give a surprising color intensity with easy, fast and flawless application.
The ultra-saturated pigments are enclosed in a gel texture that turns into powder upon application. The electric Infinite Blue contrasts with the metallic Iconic Silver, and the contrasting effects with Unstoppable Teal and Eternal White create a cool&trendy make-up look.
THE TECHNOLOGY THAT GIVES A UNIQUE RESULT IN A SINGLE PASS BY INFAILLIBLE THE LACQUERED FINISH FORMULA
A high concentration of ultra-saturated pigments for long-lasting brilliant lips and intense colors from the liquid base. The ingredients of the liquid gel base retain and release pigments evenly on the lips with a single application while the hydrating agents give a comfortable sensation that lasts.
THE MAT FORMULA ON EVERYONE'S MOUTH
A concentration of pigments higher than that of a classic gloss, for total coverage and an extremely intense color result.
Sensorialità vellutata e filler mat I filler hanno un ruolo fondamentale sull’effetto mat che si vuole ottenere. Il mix di polveri opacizzanti assorbe gli oli e garantisce una durata del colore per tutto il giorno. Scoprite anche le palette Smashbox perfette per colori brillanti e intensi.
Emollient oils Thanks to the union of a creamy ester and emollient oils, it provides pleasant comfort that lasts all day without drying the lips. For precise application, L'Oréal Paris Laboratories have developed a pointed applicator, which is very simple to use. The tip is thinned for greater precision in corner application and perfect color definition, while the inclination allows you to apply the right amount of texture for a perfect result in a single pass.
Kiko invece presenta la collezione mood boost, uno modo per esprimervi e dichiarare il vostro tono attravesto colori delicati ispirati al vostro umore.