Byredo niche perfumes and makeup collection
Byredo is the Swedish line committed to creating niche perfumes with an oriental tone. Nordic minimalism blends with Indian spices and from here the Byredo perfume line was born. Today Byredo perfumes are the most desired in artistic perfumery. In 2021 the makeup line will also delight us. Modern makeup with an Asian look.
Byredo's revolutionary approach to the world of fragrance is now reflected in its iconoclastic approach to beauty. Working closely and collaboratively, Ben Gorham and Isamaya Ffrench have developed a new approach to makeup, placing the wearer's subjectivity firmly at the center of their creative process. The boundaries of gender and identity are refuted; sector agreements rejected.
Multi-purpose products, such as the Color Stick, invite the wearer to choose how they will be worn, whether on the eyes, lips or cheeks, and reflect the idea of subjective beauty at the heart of the brand. Byredo perfumes' characteristic pursuit of perfection is reflected in the totemic packaging of each product, designed by Gorham.
Each product becomes an object of desire, to own and wear. Their futuristic aesthetic is echoed in the composition of the cosmetics: while the makeup is predominantly composed of clean and natural ingredients, the performance and technology of the products have been meticulously studied. Designed for instinctive application rather than prescriptive tutorials, this is makeup that lives, moves and breathes with the wearer.
The Color Stick celebrates subjective beauty: a feeling that lies at the heart of Byredo perfumes. Deliberately expressing extremes, the initial range of sixteen shades is an emotional rather than strategic choice, selected to inspire creativity. The intense colors can be worn alone or in tandem and are designed to be blendable with both fingers and brushes.
The Color Stick is available in a range of finishes aligned to the corresponding shades, including light dewy, matte and creamy textures suitable for cheeks, eyes and lips. Encased in silver metal tubes, the thin stick with curved bullet tip is designed to be used easily, quickly and instinctively, avoiding artificial ultra-perfection.
Dew: FlowerPlay, PurpleStinger, GreatSands,
Vienna Mat: LaScene, Kumato, Babi, Kinda Blue, Ancient, Sauce, Chinof Gold, Ultramagnetic, Medium Blue, Mesolithic, SickPink
Creamy: Destroyer
Byredo Eye Makeup
Byredo believes in quality over quantity across its entire makeup range, even within its eye products. Built around three pillars – the eyeshadow palette, liquid eyeliner and mascara – each core element has been created with the highest level of creativity and careful consideration.
Eyeliner and Mascara Byredo
Create a defined graphic base while leaving the creative use of color elsewhere. You can have any color, as long as it's black. The technical black liquid eyeliner has perfect intensity in a single stroke with a high-precision brush applicator. Smudge- and transfer-proof with moisture resistance—and a completely vegan and natural formulation at 99.2%—both bold and fine, lines stay defined for twelve hours.
Create a defined graphic base while leaving the creative use of color elsewhere. You can have any color, as long as it's black. The technical black liquid eyeliner has perfect intensity in a single stroke with a high-precision brush applicator. Smudge- and transfer-proof with moisture resistance—and a completely vegan and natural formulation at 99.2%—both bold and fine, lines stay defined for twelve hours.
The Eyeliner is housed in a distinctive green container, inspired by nature but abstract and futuristic in feel. It is complemented by the Space Black Mascara, housed in a striking curved red container.
Abstract, totemic and ergonomic, Byredo Mascara is as much a precious object as it is a beauty tool. Its short, precision silicone brush can be used to reach lashes individually, enhancing and sculpting with a textural effect, or simply to apply the mascara quickly and easily. In deep black—and an all-vegan, natural formulation at 85%—with a stay-true formula that's water and moisture resistant, it complements all eye makeup styles, from natural to graphic.
Byredo lip makeup
The approach to color should not be exaggerated and the name should be instinctive. Every shade has a story. – BenGorham, Founder & Creative Director, Byredo
As with Byredo's perfumes, it's about translating an emotional connection, but this time through color and language. – Isamaya Ffrench, Makeup Artist & Collaborator, Byredo
Luxurious, sensual, timeless: Byredo lipstick and lip balm present the zenith of the luxury beauty experience in their bold sophistication. However, they maintain a sense of ease and reality: an everyday extravagance to be worn and carried by the wearer almost talismanically.