Powercell Cream: The first green weapon to strengthen the skin

Being at the forefront of scientific innovation has always been among the brand's objectives Helena Rubinstein. A true pioneer, already in 2010 she observed that the frenetic pace of life reduces the skin's ability to self-regenerate. Fatigue and stress also have an impact on the skin, causing the premature appearance of the signs of aging.

The skin renewal process slows down, the skin is marked by wrinkles and loses its luminosity: the aging process is accentuated.
To address this problem, Helena Rubinstein decided to draw inspiration from nature and discovered the mother cells of the Criste Océanique and its exceptional adaptation and survival abilities. This discovery gave rise to POWERCELL CREAM, an exceptional treatment capable of promoting renewal and improving the protective barrier function of the skin. POWERCELL has since become an iconic exclusive of the Helena Rubinstein brand.
With the same intensity as women's frenetic pace of life, today Helena Rubinstein goes on the attack again with her must-have products – the serum and the cream – and enters a new battlefield: the protection of the barrier constituted by the MICROBIOME.

POWERCELL CREAM is therefore renewed and has reached a new level in strengthening the skin with the creation of its Powercell Skinmunity line.

The rhythms of modern life, which are often frenetic and eccentric due to stress, fatigue, lack of sleep, or an unbalanced diet, reduce the self-regeneration capacity of the skin, which no longer reacts correctly to the stimuli it receives. Communication between cells, the sending of messages and the ability to decipher them are altered.

The skin becomes vulnerable and marks. To combat the negative effects of these hectic lifestyles amplified in an urban environment by UV radiation, pollution and ozone, since 2010 Helena Rubinstein has focused on the iconic active ingredient of the POWERCELL line: the Criste Oceanique, a perennial plant with fleshy and edible leaves, which thrives where sea water prevents continental vegetation and, in particular, its mother cells from developing.
As a reaction to environmental stresses, the mother cells of the Criste Océanique develop a significant number of amino acids, soluble sugars of variable complexity, polyols and complex lipids.
Since their mechanism is similar to that of human cells, they represent a unique source of protective compounds that can adapt by biomimicry to the human body, especially the skin.
The mother cells of the Criste Océanique therefore promote cell renewal. The Powercell Cream line works to strengthen various barrier functions of the skin, to counteract the appearance of the signs of aging:

• the mechanical barrier against external aggression
• the UV barrier against solar radiation
• the epidermal barrier against compromising cell renewal
• the antioxidant barrier against free radicals caused by stress and pollution
• the waterproof barrier: against water loss

Today Powercell cream enriches its range by offering new effectiveness on the barrier formed by the microbiome. In order to further strengthen the skin and continue to fight the negative effects of a hectic lifestyle, the Helena Rubinstein Laboratories have discovered that they have a great ally in this battle: the Defense Complex in serum, active ingredient based on probiotic derivatives allowing the skin to cope with the hectic pace of life and appear regenerated.