Santissima Annunziata Pharmacy since 1561: products between history and beauty
Farmacia Santissima Annunziata 1561 is a Florentine brand of niche perfumery and high-quality cosmetics. In 2021 it celebrated its 460th anniversary by presenting a new image and new collections that tell a universe made of history, arts and crafts. The essentiality and elegance of the packaging enhance the richness of the fragrances and cosmetic formulations, the result of a balanced mix of research and tradition.
The history of Farmacia SS. Annunziata began in 1561 when the Florentine apothecary Domenico Brunetti opened his shop in via dei servi at n.80/R, in the heart of Florence. Over time, from herbs and natural remedies, the pharmacy became a pharmacy and remained so until 2008. The turning point in the history of Farmacia Santissima Annunziata occurred at the beginning of the 70s when the Azzerlini family acquired ownership. Carlo's entrepreneurial skills and Laura's technical expertise (pictured in the center) they revive the fortunes of the ancient pharmacy, giving it new life. Listening to the needs of their most loyal customers, in the 1980s the Azzelini couple began producing the first cosmetic products. The packaging is still artisanal, all the attention is paid to finding the best ingredients. The cosmetic line achieved great success among Florentine customers and the international dimension of the city helped the brand to become known.
The cosmetic line is followed by personal perfumes and room fragrances. The Farmacia Santissima Annunziata brand soon became synonymous with refinement and quality in Italy, Europe and outside Europe, in particular in China, Japan, Korea and the United States.
Skincare between research and innovation: The first line created by Farmacia Santissima Annunziata was that of cosmetic products. Efficacy is the engine that drives the choice of ingredients, which are a mix of synthetic and natural. Among the most used active ingredients are: hyaluronic acid, elastin and collagen, shea butter and nourishing oils such as sweet almond oil, jojoba oil, vitamin E and C.
Calendula enriches the line of products for sensitive skin with its soothing properties, while propolis combats pimples and imperfections thanks to its antibacterial effect. Rosemary, sage and green tea are some of the most common natural ingredients in cosmetic preparations. The skincare line offers products for face, body and hair care, cosmetics for men and for shaving.
The Fragranze1561 line
Unique and precious essences mix to give life to the enveloping aromas of the Parfums and Eaux de parfum collection by Farmacia Santissima Annunziata. Each perfume tells a story inspired by the city of Florence or ethereal evocative images. The iconic Giardino dell'iris fragrance contains the essence of Florence and its symbolic flower which blends with myrrh and amber to create a delicate and refined oriental aroma.
In Anniversary, a fragrance celebrating the 460th anniversary of the brand, hints of spices, tobacco and leather mix with the sweetness of vanilla, recalling the scents of the shops of medieval Florence.
Fragrances for the environment: among aromas and perfumes of medieval Florence
The Arts of Florence, artisan guilds that developed between the 12th and 13th centuries, are the inspiring muse of the Farmacia Santissima Annunziata 1561 line of home fragrances. In the collection of the minor Arts, which represented the interests of the lower middle class, the iconic square-shaped diffuser bottles are embellished with fine copper-colored labels and collars. The fragrance inspired by the Art of Winemakers recalls the fruity taste released by flasks of red wine. A warm and enveloping aroma that evokes daily scenes of past life.
